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Salesforce.com (CRM)

Hi Folks, In this article I’m going to share some basics of Salesforce.com CRM. Salesforce Provides many business solutions as in Sales Cloud, Service Cloud, Marketing Cloud etc. But this is not it here we can customize these applications as per our requirement and even after customizations if it doesn’t fulfill our requirements then we can develop a lot more using force.com and about those things we will discuss in further articles. So let’s discuss on the basic stuff first.

So now as we all know, Salesforce.com provides a CRM(SAAS) Which is a model used to Collaborate between different departments of an organization and to manage Activities according to the work flow of an organization or everything that a company wants to track.

Salesforce is providing solutions for Sales, Service, Marketing etc. for an Organization, through Salesforce.com.

CRM is a major component of Salesforce. Goals of Salesforce.com CRM
o   Increase Sales Revenue
o   Increase Integrity and Visibility between Departments
o   Decrease Operating Costs
o   Streamline Business Processes


Sales cloud

An Organization can streamline it’s sales processes and can generate more revenue. Using sales cloud Organizations can manage their Contacts with Contact management Feature. Organizations can manage all their deals at a glance and Organizations can also create quotes to attract more businesses.

Sales Cloud has a feature, Salesforce Engage by using this feature, a Sales team can be more interactive with the clients and potential customers.

Lead Management feature in Sales Cloud enables organizations to convert their leads in Opportunities faster. To make smarter decisions users in an organization can generate Reports and view those all reports on Dashboards.

So Sales Cloud is there to sell your products and services with an ease. We have already viewed that how an organization can buy Sales Cloud.


Service Cloud

An organization can give the best service and support to it’s customers by using service cloud CRM. It’s highly integrated with sales cloud and marketing cloud.

Service Cloud gives an organization a faster way to increase loyalty and faith with the satisfaction of customers. The more customers can be satisfied with services  given faster to customers.

It has features like Console for Service, with the help of this console an organization can manage all of it’s cases faster.

So service cloud is there for you to give better service experience with get better answers to your customers to help them. After selling or before selling it is a necessity to give better service and knowledge.


Marketing Cloud

Marketing Cloud is highly integrated with Sales and Service Clouds. As we all know that to sell any product, first we have to market it. So Salesforce has given a solution to market your products and services on the go.

With the help of marketing cloud, organizations can run marketing campaigns for their products and services to engage more customers. Users in an organization can send emails, target on social media to collaborate with their existing or potential customers to run a campaign and after then they can do follow up activities.

Marketing Cloud gives Communities to collaborate with customers. An organization can use community to drive more sales by connecting it’s employees with distributors, resellers and suppliers and for it’s customers, can get answers at a place and for many more things.
  

Salesforce Chatter

Chatter by Salesforce provides collaboration features and capabilities to applications built on Force.com platform. Chatter is a Collaboration that lets the users of an organization, work together, talk to each other and share the intended information all in real time. It’s like a social media application where users can follow, like , share and do a lot more.


Summary -

So first you market it then sell it and then you can give a support to your customers for the better relations. This was an overview of prebuilt applications that Salesforce provides.
Hope this article help you all and if there is any suggestion or question so please put your comments below.



Stay tuned to Salesforce Nation…

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